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More than Just our Wrappers are Transparent

We believe you deserve to know where your meat and seafood comes from; how the animals were raised; what they were fed and how they were processed. We ensure that our meats are all natural, or organic, and free of antibiotics, hormones, and growth-enhancing drugs. 

Local & Regional 

We’re not going to kid you, it’s really hard to source all of our selection from local and regional sources because of our high product standards, the amount of finished product we need, and the lack of small processing plants in Wisconsin. We do however strive to offer local and regional selections from as many farmers and fisheries as we can. Read about some of our favorite vendors below and look for the Local Regional tags when you shop! 

Southeastern Wisconsin’s BEST Sausages 

As a friend once said, “It ain’t bragging if it it’s true!" We make our sausages in small batches, by hand, at each of our store locations. We use our best all-natural meat; grind it in house; add all-natural seasonings; then hand fill each natural casing. We never add fillers, artificial colors, artificial flavorings, preservatives, or nitrates. This ensures a truly special, delicious Old World-flavored wurst that’s simply better than the rest.


Shrimp Sourcing Update 

As of April 2016, we have discontinued offering ready to eat or raw shrimp from Asian sources due to reports about the rampant corruption in the Asian shrimping industry.

We are now offering fresh, frozen, and canned shrimp that is wild-caught, ecologically raised and processed without the use of slave labor. These quality shrimp are coming to us only from the United States and the countries on the Gulf of Mexico.

Our fresh sushi provider, Sushi by Gusto, obtained letters of authenticity from their overseas suppliers ensuring their shrimp has been fished or farmed and processed ecologically, safely and without the use of slave labor.

Learn more HERE 

Niman Ranch

Miles to Market -

Until a few decades ago, it would have been unthinkable to raise livestock in crowded factory settings. Unfortunately, this has become a common practice. In the early 1970s, as the agricultural landscape started changing, Niman Ranch’s family ranchers started raising cattle using traditional, humane husbandry methods and giving them wholesome, all-natural feeds.

Go to Complete Vendor Profile

Kellner Back Acre Garden

Miles to Market - 100
Kellner Back Acre Garden

The henhouse at Kellner Back Acre Garden in Denmark, Wisconsin is a cacophony of noises, smells and sights. If you’ve never had the pleasure of spending an afternoon with a couple thousand prancing, clucking, pecking chickens the constant buzz veers between the enjoyable and the ridiculous so much that you can’t help but smile. It’s a fowl harmony that farmer Nancy Kellner has heard since she was a child and has come to love. “We’ve always had chickens, but small, maybe like fifty to a hundred and then we’d just sell eggs off the farm and then it just grew from there.”

Go to Complete Vendor Profile

Wisconsin Meadows Beef

Miles to Market - 47

Want all natural beef that’s locally raised on a 100-percent grass diet, then Wisconsin Meadows is what you’re looking for. It’s the trade name of beef produced by members of the Wisconsin Grass-fed Beef Cooperative.

Go to Complete Vendor Profile
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