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Our High Five!


We have a vision for the future of the Co-op that we think is pretty exciting. Our world will look quite different in 2022 because we accomplished some amazing work along the way. Because we identified five areas of accomplishment, we call this our High Five, and when we’re successful, there will be high five’s all around!


1. Lively Neighborhood Markets

We understand keenly that while we’re one big happy metro area, we’re not homogenous. That’s why we will develop new stores that fit the size and needs of neighborhoods, stores that are unique and serve as community gathering places - bringing fresh, local and wholesome foods to underserved areas. Like any family, our larger and more established locations will be built on friendly knowledgeable service and help to support the smaller stores that are a better fit for selected neighborhoods. More co-op stores providing greater access to local food. We intend to address the scarcity of healthy food in at least two of Milwaukee’s neighborhoods.

2. Dynamic Local Food Systems 

We’re going to put local food on the map by helping to develop a sustainable local food system that effectively serves our area growers. From working with local farmers and producers that grow and make the products our community needs, to working with the city to develop urban farms on foreclosed properties – or as we like to call them, ‘grow-ops’ – we intend to be the driver in creating food self sufficiency for our greater Milwaukee area. And while we’re at it, we’ll reduce the miles to market at Outpost to less than 100 miles for 50% of our local food offerings, and 75% of all Outpost sales will come from local or regional sources!

3. Sustainable Solutions

It’s simple - we intend to reduce our carbon footprint by 50% even as we continue to grow. From reducing waste to adopting LEED standards for sustainable building, charging stations for electric cars, alternative energy, water management, and  ‘green teams’ at each store location, we will lead our community into a more sustainable future. 

4. Strong Community Partners

We believe that partnering with like-minded organizations lifts everyone up. Through our Community Partners program we will continue to assist selected non-profits in meeting their mission to serve our greater community. As a founding member of Local First Milwaukee we will continue our leadership role, informing our community to ‘choose local first’ and by doing so, strengthen our local economy by generating 49% of all our co-op’s revenue as local. As they say, we get by with a little help from our friends.

5. Amazing Places to Work

We will be recognized as one of the area’s top employers based on our breadth of job opportunities, our living wage model, our interest-based values with union and at-will employees, our vibrant wellness program and green initiatives and our culture of trust and transparency. We intend to fill more than 60% of our promotional opportunities with a diversity of internal applicants who have been well-prepared through on the job training and mentoring. 


For more information, click on one of the five graphics below. We'll update information continuously.


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